~ Steve Harrison, copywriter, on selecting someone to read a draft
Something I’ve noticed since I entered my mid-thirties is that no one ever looks the right age anymore. When I see friends I’ve known for years, they’re always a little older than I expect, a little different from the images I’m carrying around in my head. But when I see old pictures of them, pictures from the time when those mental images ought to originate, they look astoundingly, impossibly young. No one was ever as young as they look. They look like elves with goofy hair.
~ Brian Phillips, for Grantland
And I did begin to notice a pattern at some point: the things that I felt were best were the things that really had to be cut. Perhaps there was a psychological mechanism at work, where I was most protective of the things that I knew were most vulnerable or of the things that I had worked hardest on. The problem is that the pattern’s not always right. Sometimes you just found a really nifty way to do something. And there have been times when I have thrown those things away and had to rediscover them later. Sometimes they’re good. That’s the problem. You can’t really be sure. But I think that at a certain point you do get over thinking that anything in a piece of your own writing is precious. It’s important to.
~ Tracy Kidder
In 1962 a historic occasion of sorts occurred on the New Haven Railroad when male models began walking up and down the aisles demonstrating—for Phillips-Van Heusen Corp.—Bermuda shorts, sports shirts, business shirts, etc. A former baseball star carried on a running vocal commentary, while hundreds of passengers tried in vain to concentrate on their newspapers.
~ Vance Packard, The Naked Society
~ Ross Feld
I don’t create a voice for a client. I try to express the voice that is already there but which may have been muted by expediency or distorted by poor advice. I believe that companies, like people, exist and grow by virtue of the good in them. And that if there is no goodness they will die. Sometimes their essential goodness is hard to find. Perhaps the client has neglected it or undervalued it or has been afraid to express it. But when you show them who they truly are and where their goodness resides, it rings a bell.
~ Tony Brignull, copywriter